About Simply Gluten Free magazine

Mag Print Digital
Our mission at Simply Gluten Free is to raise awareness about celiac disease and gluten sensitivity and offer simple, beautiful solutions for people who need to eat gluten-free.Simply Gluten Free magazine is America’s No. 1 gluten-free and allergen-free publication. Serving as a comprehensive gluten- and allergen-free lifestyle resource, it features delicious recipes, cutting-edge medical articles, new products, dining, travel, and more.

Our Audience

audience stats


You came here looking for the magic number, right? How many issues will be in the hands of the readers? Funny you should ask … when we first started the magazine we thought that number was pretty cut and dry. Each magazine reports the number of issues that they sell through stores and to subscribers, right?

Wow were we surprised to find out that the way that it ACTUALLY works is that most magazines print WAY more issues than they sell and the stores end up trashing most of them. We even saw some magazines leave 5,000 copies at a tradeshow that only had 300 attendees – and all 5,000 of those were counted in their circulation numbers!

We couldn’t handle the idea of wasting all of that paper and money just to sell advertisers on an inflated number that wouldn’t even help advertise their products. So, we dug into our actual store sales and analyzed which stores were selling how many copies of the magazine and we only supplied them with the actual numbers they were selling.

After narrowing our distribution down to absolutely minimize waste, we now produce between 55,000 and 75,000 copies per issue, ensuring that our advertisers are actually seen by our readers and that no one is paying for copies that end up in the trash!

Data gathered from Magazine Information Network


Get more eyes on your products by advertising with us!

Gluten-Free & More magazine is now under the Simply Gluten Free magazine title. What this means for advertisers is 15,000 more magazine subscribers, 27+ combined years of commitment to the gluten-free community, you no longer have to decide which magazine to give your advertising budget to, and you can now be seen by the largest gluten-free and allergen-free audience in the WORLD!

Sell Through Rates 2019

Simply Gluten Free corners the market:

“Simply Gluten Free saw an 11% increase in distribution last quarter while other gluten-free titles saw a 10% decline in distribution.”
“Simply Gluten Free has risen rapidly to become a major bestseller, outselling all other titles in the gluten-free category.”
“Simply Gluten Free sells through at a rate 75% greater than other gluten-free titles.”

Data gathered from Magazine Information Network

Media kit

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About the Founder

Diagnosed with gluten intolerance more than 23 years ago, Carol Kicinski has motivated millions to live happy gluten- and allergen-free lives.

Carol started her career in the gluten-free industry as a contracted recipe developer for major corporations. Then, in 2007, she founded Simply Gluten Free, a gluten-free recipe and lifestyle website and blog. Her many readers have made it one of the top gluten-free websites in the world.

Carol is a monthly TV chef in her seventh season on the NBC-based nationally syndicated show Daytime, where she shares her gluten-free recipes and gives advice and tips to an audience of more than 2.2 million households monthly.

Carol is the author of three cookbooks and has had her recipes and articles published in more than 650 newspapers and magazines across the country. She is an industry leader and advocate, speaking and training at conferences and expos around the country about gluten-free living and the gluten-free consumer.

As Editor-in-Chief of Simply Gluten Free magazine, her articles and recipes reach more than 326,000 readers with every issue.

carol kicinski sgf founder

What Our Readers Want

99.5% say they LOVE finding out about GF Products in the magazine

92% say they have PURCHASED a product after seeing it in Simply Gluten Free

70% of our readers say they SPEND at least $75/month exclusively on GF Products

reader purchases




Reaching more than 341,000 readers in print & digital per issue

Effective distribution

  • ✔ Print: Newsstand, subscribers, and doctors/nutritionists offices (No free subscriptions)
  • ✔ Digital: Paid subscribers via iPhone, iPad, Android and Kindle

The most distributed magazine in health food stores today!

Simply Gluten Free is Distributed in:

  • Barnes & Noble
  • Whole Foods (all 11 Regions)
  • Sprouts
  • Safeway
  • Publix
  • Wegmans
  • Kroger
  • Target
  • Stater Bros
  • Fresh Market
  • Hastings
  • Food Lion
  • Hannaford Bros
  • Earth Origins
  • Gelson’s
  • Bristol Farms
  • Lassen’s
  • Mother’s
  • Pharmaca
  • Vitamin Cottage
  • New Frontier
  • Mollie Stone’s
  • Dorothy Lane
  • Balducci’s
  • Andronico’s
  • Natural Grocers
  • Central Markets
  • Earth Fare
  • Wal-Mart Canada
  • Loblaws
  • Books-a-Million
  • Chapters Indigo

+ 1,000s of other independent health food stores, supermarkets and bookstores in North America!

mag distribution

TOP selling magazines in Healthier Food Stores:

  • 1) Dr. Weil’s
  • 2) Cook’s
  • 3) Real Simple
  • 4) Psychology Today
  • 5) Simply Gluten Free
  • 6) Food Network
  • 7) Fine Cooking
  • 8) Yoga Journal
  • 9) Vanity Fair

Data gathered from Magazine Information Network

Partnership Opportunities

Partnership Opportunities 2019